EZ Street Asphalt
From May of 2006 to December of 2022, I oversaw the expansion of the creative department, utilizing Basecamp and Teams to manage projects. I worked with a team of graphic designers, web designers, and videographers to create all marketing collateral: brochures, direct mail, packaging, signage, vehicle wraps, billboards, trade show booths, branded promotional items, videos, web sites, and social media.
Also, I coordinated marketing materials with the international sales team, ensuring a uniform implementation of marketing across geographic regions.
Potential Client Presentation
This booklet was presented to potential clients looking to produce and distribute the product. Each iteration was customized to cater to individual prospects, featuring their distinctive logo, vivid imagery of their asphalt plant and market, as well as tailored alterations to the copy and other pertinent details.
End User Brochure
This served as the primary brochure distributed to all potential end users of the product. Additionally, it was finely tuned for each individual producer or distributor, ensuring a personalized touch for every recipient.